Developing a corporate identity, or CI, is a lofty endeavor. Best described as a basic expression of a company’s personality, the CI both affects and is affected by external perceptions (public, client, vendor) of the company. The CI also influences the attitudes of employees and their willingness to conduct business in a manner deemed appropriate by management. As native, we have been involved in various aspects of CI creation, including the preparation of brand philosophy books and CI manuals. Although we have not yet created a company’s identity from scratch, our body of work for some clients represents what we feel is a logical approach to building a strong corporate identity.
