American native Tom Boatman has 17 years of advertising experience. Five of those were in the New York market and five were as an international creative director for Hakuhodo Inc. in Tokyo. He regularly writes articles on business, advertising and marketing for various English-language publications in Tokyo. He co-authored the book Networking In Tokyo (Charles Tuttle, 1997).

Japan native Minako Sakagami has more than 20 years of advertising and public relations experience in Japan. Seven of those were as an account executive at Standard Advertising in Tokyo, now a part of Lowe Partners. She is experienced in Japanese to English and English to Japanese project coordination and editing. She has special expertise in developing direct marketing strategies and direct mail advertising.